This Blog is meant to introduce its readers to MobileNOBO’s innovative “Send Video to Mobile” button. We will tell you all about our technology, our unique advantages, our ever-growing circle of satisfied customers and our journey to the heart of the encounter between Web videos and the cellular world of content. Sit back, turn on your cell and let us take you with us to the exploration of new frontiers in tomorrow’s world of content!
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Back in 2007 Google bought GrandCentral with the idea that mobile communication will continue to expand in recent years. On this platform they further developed what is now Google Voice.
Google announced that it will start inviting people to test it’s newest serves: Google Voice. After launching Android, this can be seen as Google’s next step to penetrate into the mobile market.
Google Voice will allow you to have an online Google number from which you are able to call and be called on.
Calling with Google Voice will give you the same low rates as other VOIP programs give you. Within the USA calls are free and similar to for example Skype, you will be able to make international phone calls as low as 2 cents per minute.
Secondly you will e able to redirect all you incoming calls to different numbers. This is how it works:
So far, this is just a combination of things that is already out there. But the features below are really new for me:
Record calls and store them online.
Switch phones during a call.
View the web inbox from a mobile device/phone.
This will enable Google to further profile it’s users and customizing it’s adds accordingly. For example scanning voice-mail messages for keywords.
How will this effect the mobile market? It promises to further brake down the markets of telecom providers. Similar to what happened to Internet providers before, telecom providers are turning more and more into “dumb” data pipelines. In other words, the service-market and data transfer-market are being disconnected. This is opening the way further for other companies to start competing for lucrative service section of the mobile market.
Our goal here at SendVideoToMobile is to become a key provider of services for the mobile video market.
This week Joost.com announced it would stop offering it’s Web TV services. It has decided to change it’s core business, laying-off 70 of it’s 90 employees. Furthermore the press release stated that the CEO, Mike Volpi, would step down and that Matt Zelesko will take over.
Joost has been forced to change its business model by three main causes.
First of all the gap between Joost and it’s biggest competitors, Youtube & Hulu, in terms of visitor is enormous and is increasing.
Take for example the amount of unique visitors the three sites had over the last year.
Second point is that video portals have difficulties in finding a profitable business model. Advertisement alone rarely covers the costs and so most Tubes have been forced to close deals with large sponsors. Youtube is for example now a part of Google and Hulu is backed by a group of TV Studios. And worse, advertisement rates have been falling because of oversupply, adding further to the pain.
The last cause was the biggest content providers have launched their own video services. In fact, Hulu is here a clear example of.
So, what now? Joost decided that they are going to transform into a technology provider.
After much analysis, we have decided to change our focus and to start providing white label online video platforms for media companies and distributors. We have built a solid technology platform that there is demand for in the marketplace, and look forward to this new chapter for our company. At the same time, we’ll continue to operate Joost.com and its associated video applications.
It will be difficult task, because there are some big competitors in this field.
We at SendVideoToMobile.com are happy to announce that our Subscription based services are expanding to three new countries. All this is part of our strategy create sustainable added value of our services for any video portal.
In one of our earlier post, we introduced our Subscription Services as an optional tool next to our standard services. These extra, free services allow customers to subscribe to any website with video content, thus creating a stable group of customers for a site. The advantage is, that a customer is not simple lost after an one off purchase but retained and so generating more and more added value for the website.
The results have been so far been impressive. Since it’s introduction four months ago the Subscription Services have in some countries already overtaken the one of purchases in terms of value & number of renewals. And our clients are noticing as well.
As of now, we are live in more 12 countries with at least three more countries following next month: Italy, Greece and India. From here our goal is to continue expanding until we have a global coverage, much like we already have for our Standard Services.
Interested to know what the Standard or Subscription based services can do for your site? Just visit our website: www.sendvideotomobile.com or write to support at mobilenobo.com for some personal advice.
This month of course another Apple conference where dully the latest version of what once was know as the “Jesus-Phone” got presented. Nothing groundbreaking here; just a small update of the existing version which makes it specifications more in-line with the competition out there.
More noticeable was to see the resurrection of Palm with its new model the Palm Pre. Palm, once one of the leaders in handheld devices, is trying to make a come back on the market with a remarkable strategy. It has made the Palm Pre synchronisable with i-Tunes.
Palm has been able to accomplish this by taking over former Apple employees and rewriting its software in such a way that iTunes now thinks it is connected to an iPod. But wait a minute, Palm is actually allowing its users to use the software of it’s main competitor AND Internet store?
The strategy behind this is to finally eliminate one of Apple’s key competitive advantage over the years. It began with the introduction of the iPod in combination of the opening of the digital iTunes Store two years later. It enabled Apple not just to sell handsets and then loose the customer, but with a value added service they where able to retain them. And the results have been impressive:
In this weeks edition of The Economist there was an interesting interview with the “father of the mobile phone” Marty Cooper. In the 70’s he, as head of Motorola’s car division, rightly predicated the next phase of the mobile phone industry. His vision was that communication devices needed to be small and light enough to be portable. Under his care the old build-in car phone of the time got transformed into a mobile, handheld device.
With over half the world now using a mobile phone, it shows how ground breaking his idea was.
In the interview he explains he still sees a lot of developments to come.
Perhaps surprisingly, Mr Cooper thinks the real impact of mobile communications is yet to come. Things will get really interesting, he thinks, when consumers “get away from the concept of the cell phone-that implies talk and listen” and new applications, based on sending data to and from mobile devices, take hold. There are already glimpses for mobile data in the success of the Blackberry email device and the iPhone, with its vast selection of downloadable software (The Economist June 6th 2009, page 26,27).
My personal vision is that the division between on the one hand mobile phones and on the other static computers is fading away. Indeed, like Mr Cooper said, the mobile phone is becoming more then just a device for calling: it is creating more and more a complete experience. Video, music, electronic wallet, Internet, camera, GPS, email are just a beginning of turning a mobile device truly into a remote control of everything.
A research preformed by the Interactive Advertising Bureau Europe shows that in the previous year growth of the advertisement industry slowed down significantly. The complete article can be found on IABeurope.eu
Quoting the most important conclusion from the research:
“In 2008 the European online advertising market was worth €12.9 billion with a like-for-like growth rate compared to 2007 of 20%. In the US, online advertising grew 10.6% in 2008 and was worth €16.6 billion ($23.4 billion). However whilst the pan-European figure is one of growth, it is no secret that 2008 was one of the worst years for advertising in any medium. The online sector was not immune and experienced a challenging year, particularly in the 10 most mature markets. The key difference is it did still manage growth – albeit at a lower rate.”
The traditional offline industry was hit hardest in 2008 with advertisers focusing more and more on performance; while the online market is in a better shape. Marco Derksen of IAB Netherlands said:
The forecast for 2009 remain gloomy: Eva Berg-Winters, Senior Manager at PwC who specialises in new media, said “2009 is set to be a difficult year for online advertising. Decline is likely in a number of mature markets and, where there is still growth, we expect it to be much lower than previously. However, online continues to outperform other media and to increase its ad market share. The post-downturn era should therefore see another growth spurt for online.”
Much is still to be gained from the mobile market. With over 4 billion mobile phones out there in the world today it’s clear that this market has an enormous potential. Just like the online marketing complemented the offline market, the mobile market will in its turn do the same to the online industry.
To find out how you can reach & create a unique user experience for the the mobile market, please visit: www.sendvideotomobile.com.
Now this really exceeded even our expectation: A live boradcast of television content directed specifically to mobile phones starting summer 2009…!! As Informationweek.com published, the residents of Washington DC will be the first in the world to get free, over-the-air digital television signals aimed at commercial mobile devices.
Although many of the details are yet unclear, it’s quite obvious that this tendency marks a crucial understanding by producers that wtchiong videos in ones mobile is not a dream but an ever approaching reality. Although here the talk is about streaming whereas sendvideotomobile.com is all about downloading of videos, the basic idea remains the same: more and more people will watch videos on their mobiles in the very near future. Take a minute or two to read the full article.
VentureBeat publishedHULU’s last steps towards launching it’s mobile application for iPhone. This application will follow HULU’s line of streaming, and will probably not allow downloading of videos. Here are the highlights from the article:
“HULU is hardly the first to punch in the mobile space. Analysts have been predicting online video’s mobile shift for a while now, and players like TV.com, Joost, SlingPlayer and iTV have already made their mark [...]. What’s intersting is that HULU could still pull ahead. Since its launch the site has steadily built traffic, and its ever increasing audience will probably travel smoothly to the mobile platform”.
In his review of the hottest trends shown in the annual wireless industry trade show (CTIA), held in Vegas, Jeff Busang writes the following words on the future of mobile vide:
“Everybody is talking about delivering high-quality video on mobile. With 22 million consumers in January 2009 accessing the mobile internet according to Comscore, double last year and likely to double again in 2010, rich content on the phone is clearly the next big thing, and video is the driver of that. GenY consumers are watching news, weather and sports on their phone as if it were the normal function of the device, as opposed to a full-blown miracle as compared to only 5 years ago”.
“Send Video to Mobile” has set itself a goal to allow this avid new clientele get what it wants in the best possible quality today. With its global coverage and on-the-fly conversion, it leaves its contestents far behind. Contact us and find out more.
Afterdawn.com published YouTube’s latest decelerations regarding their future intentions in various fields, as published in YouTube’s official blog. What they say there regarding mobile video is worth an exact quote:
“We’re working hard to develop apps and a mobile Web site that enables the best possible experience on as many devices as possible — we recognize that mobile is a key component of how people will consume video in the future. So in addition to launching a new mobile landing page, we’ve cleaned up the upload flow from phone-to-YouTube so this should be a lot more intuitive now”.
Needless to say that an all-devices approach and an intuitive interface are the two main principles that guided us while developing our web-to-mobile solution. And what’s good for YouTube is definitely good for anyone else…!!
This month of course another Apple conference where dully the latest version of what once was know as the “Jesus-Phone” got presented. Nothing groundbreaking here; just a small update of the existing version which makes it specifications more in-line with the competition out there.
In this weeks edition of 
