so, who’s actually watching videos on his mobile?
Nielsen Wire published the other week a survey’s conclusion, according to which over 10 million Americans consume video content on their mobiles. That’s a 14% rise compared to Q2 2008. What’s the common profile of these mobile video consumers? Here are some facts about them, taken from Nielsen Wires website:
- 65% of mobile video viewers are under the age of 35 – compared to 35% for total mobile subscribers
- 32% of mobile video viewers are between 25-34 years old
- 18% of mobile video viewers are teens – an avid and engaged mobile video segment
- On average, teens watch 22 mobile video sessions per month and spend 15 minutes per session viewing mobile video
- Over half of teens (54%) report watching video on their cell phones in bed – that’s 1.5x more likely than average viewers
- 64% of teens report watching programs to completion – the highest portion of any age group
- Teens are watching an average of 11.7 channels a month on their cell phones
- Teens are also more interested in seeing more user-generated content in the future than average viewers
Now all it takes is for the advertisers to grasp the potential and there’s really no stopping us…
[...] to monetize both web and WAP traffic into effective advertising consumers. This in light of the ever increasing mobile video consumption of high valued consumer profiles. Our solution can allow website owners to use this exciting new [...]
2009 - year of the mobile advertising? Most likely « Send Video To Mobile said this on January 1, 2009 at 3:17 pm |